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Online Marketing that PAYS, part 1
Online Marketing that PAYS, part 1
June 6, 2022, 5:05 p.m.
Realestate News
Most people’s attention span lasts between 5 and 10 seconds… For those involved in marketing, and especially digital marketing, this means that you need to work extremely efficiently if you want to engage the right customers at the right place and the right time, and share with them a message that they will actually take on board. Read part 1 already? Read part 2 here!Because online marketing is our full time job here at Realestate.com.kh, we would like to share a few tips to get the most benefit from your various online marketing channels – and ultimately, sell and rent more property through the internet.Online marketing with your Social Media Channels: No longer are the ultimate goals of social media likes, follows, and shares. Nowadays, social media marketing is a direct source of sales and represents great and highly affordable opportunities for marketers of all kinds. Of course, it is no secret that online companies like Facebook, Twitter, Pinterest and Instagram have developed their services to support company branding and sales. By simple testing, you can soon find our which social channels deliver you the best rate of conversions, click throughs and brand awareness. However, if you are situated in Cambodia, it is a safe bet that Facebook will come out number one - as the majority of the country’s 3.4 Million strong social media users taking first and foremost to Facebook. Surprisingly, some locals still understand Facebook and the Internet as a conjoined concept. Want to learn how to use LinkedIn for real estate sales?Online marketing with Search Engine Optimization (SEO): SEO is the least understood type of online marketing – but can be the most expensive and, for many online businesses, the most important. Basically, your company website is as useful as it is visited. If nobody can find your website, it is as useful as a 50 foot billboard behind a wall. SEO can be divided by on-page and offsite SEO. On-page relates to developing the navigation of your website so that all content is easily available to visitors. Offsite SEO is like casting a net – developing your offsite SEO will mean more people searching on leading search engines, such as google.com and its international network of sites, will find your site in their search results, and before they find your competitors… Be patient when developing your SEO as results will not come overnight. Remember, once again, there is no avoiding the need for content.  If you want a bigger audience to visit your website, and improve your website’s organic SEO, content is key – now, more than ever. Clear, engaging and consistent content is the key to growing your SEO sustainably. New search algorithms demand that top ranking pages must provide the user with content that engages them, and is unique and well referenced. If your post is about buying real estate in Chamkarmon, for example, it needs to be genuinely useful to your readers if it is ever going to rank well in SEO. The days are over when you can simply load articles with keywords and expect search results. Further, your keyword selection is crucial for a successful SEO strategy. You must clearly target your strategy to bid for the search key words most likely to bring revenue to your business. Don’t waste any time or money trying to win key words that will never convert. Also be wary about your competition.  If you see that another website has dominated certain key words for a long time, your chances of beating them are much lower, and will require far more effort in regards to content creation. Look for the low hanging fruit first, and the key words that will convert. Why online marketing can help you test ideas quickly!Online marketing with Paid Ads: Whether you are considering implementing search, display, or social ads into your online marketing strategy, always pay attention to conversion tracking and testing first and foremost. Otherwise, you are swinging in the dark! By using conversion tracking for paid advertising initiatives, you can immediately gauge which ads and keywords bring revenue with the highest return on your investment. Test and optimize all elements of the campaign until your success metrics start to show growth. The same rule applies whether you are interested in branding or conversions. Keep in mind; you will incur additional creative costs during this process if you want to do it right. It is important that you ensure your content and other visual media is in line with your audience, marketing strategy, and company image. Enjoyed the post so far?? Read part 2 here!Alternatively - Let us take care of your digital marketing and send you the sales inquiries. Realestate.com.kh can share it’s huge online audience with you. If you are an agent or developer, there is no easier way to improve your online sales conversions. Find out more today.
Prince Central Plaza : Doraemon Recognises The Future In Phnom Penh kh version
Prince Central Plaza : Doraemon Recognises The Future In Phnom Penh kh version
June 6, 2022, 5:06 p.m.
Realestate News
Flanked by life-sized statues of Japanese cartoon character Doraemon, and the infamous one-eyed yellow minions made popular by the animated American movie Despicable Me, China’s Prince Real Estate was far from alone at the official launch of their showroom (opposite the National Assembly), and the opening ceremony of its latest development Prince Central Plaza, a HOPSCA—Hotel, Offices, Parks, Shopping Mall, Convention Centre, and Apartments—last Tuesday. Want to learn more about Prince Central Plaza? Here is the full listing, on Realestate.com.kh. While the launch aimed to spice up the humdrum of a typical property launch, Pol Lyta, a property consultant for Prince Central Plaza, explained the deeper meaning behind the unusual marketing strategy, saying, “Doraemon is a robot cat that comes from the future [22nd century], and can go back into the past, and he is also able to fly all over the world.” With the ability Doraemon possesses, it seems to refer to Prince Central Plaza’s outlook on the future of Phnom Penh in making the development the integrated business and lifestyle nucleus of the Kingdom, while retaining an avant-garde take on traditional Khmer architectural design. As countless Doraemons had flown in to Phnom Penh to station themselves at the opening ceremony, Despicable Me’s yellow minions had also come along for the ride, possibly to inject some humour and entertainment to a typical lacklustre affair. Being an entertainment-centralised hub, Lyta elaborated that “the minions from Despicable Me represent the fun and entertaining side of what Prince Central Plaza’s various amenities and facilities can offer.” Want to learn more about Prince Central Plaza? Here is the full listing, on Realestate.com.kh. To emphasise its point, guests at the launch were also given freebies in the form of the one-eyed yellow minion soft toy plushies. However random it may seem, such cute and fun twists are not uncommon here. In 2012, an Angry Birds Foreign Language School had sprung up in Banteay Meanchey province, riding on the wings of the insane global phenomenon that the Angry Birds game had prompted. Nonetheless, the opening ceremony of Prince Central Plaza was not all fun and games. Having sold an approximate 200 out of its 1,786 residential units just at the launch itself, it has also sold an estimated 40 per cent of its homes thus far. Prices range from an average of $58,000 for a one-bedroom apartment, to $100,000 for a two-bedroom apartment. Almost all of its snazzy penthouses, which cost from $250,000 to $600,000, have been snapped up as of the launch day. As with the case of the Angry Birds school, whose owner was nonchalant in using the fowls’ infamousness without consulting their copyright holders, it is unclear whether these future robot cats and one-eyed yellow minions were lawfully licensed as mascots for Prince Central Plaza’s opening ceremony. What is definitely clear, however, is the completion of the impressive Prince Central Plaza slated for May 2018, located at the pulse of Phnom Penh’s heart south of Norodom Boulevard, wherein its residents may just be lavishly greeted with another surprise appearance by the unofficial mascots. Hanamariya Halim, Phnom Penh Post, Post Property. Want to learn more about Prince Central Plaza? Here is the full listing, on Realestate.com.kh.
City Hall Administrative Building and Parking Lot, Open Next Year
City Hall Administrative Building and Parking Lot, Open Next Year
June 6, 2022, 5:05 p.m.
Realestate News
An administrative building, and a large underground parking lot that can accommodate up to 300 cars will be officially inaugurated in 2016, according to Long Dimanche, a City Hall spokesperson. Dimanche told the Post that the City Hall administrative building, which is 12 storeys high, is almost 90 per cent completed. He added that, “this is a workers’ building of the City Hall, adding to the existing building since the City Hall has many government officials working,[therefore] we need more buildings for work”. As of present, the City Hall has an estimated 340 officials, with the total number adding up to 800 officials with the inclusion of all district and commune officials, according to Dimanche. However, he did not disclose the cost of building this structure and parking lot, only mentioning that the developments were financed by City Hall’s funds. This new administrative building of City Hall is located at the south of the old City Hall building, which was left empty since after the end of the French colonization. Construction of this building had commenced at the beginning of 2015, and is slated to be completed by 2016 if no further adjustments are made to the plan. Seng Lot, spokesperson for the Ministry of Land Management, Urban Planning and Construction, offered no comment when asked about this plan, directing it to the City Hall spokesperson to answer instead. Phnom Penh Post, Post Property.
The Bay To Begin Construction In First Quarter Of 2016
The Bay To Begin Construction In First Quarter Of 2016
June 6, 2022, 5:05 p.m.
Realestate News
After a tumultuous year in Cambodia for Singapore-based TEHO International, the developers of the $500 million The Bay condominium project on Chroy Changvar peninsula said construction will begin early next year with a new marketing strategy after another managerial shakeup. Want to inquire about a unit in the Bay? Check out the full listing today, on realestate.com.kh.  Announced on the Singapore Stock Exchange earlier this week, ECG (Cambodia) was bought out and formalized into the parent company ECG Property—a wholly owned subsidiary of TEHO International that handles all marketing and promotional activities. Previously operated by the joint venture’s partner, Sok Bun, ECG Cambodia was purchased to a tune of $71,776, or what amounted to 45 per cent of the initial paid-up share capital. Currently, the unaudited net assets for ECG Cambodia as of July 2015 amounted to $169,836, the statement read. While ECG Cambodia will still perform its duties as the acting real estate agency for The Bay, all marketing and promotional activities will be conducted at the head office back in Singapore. Phua Cheng Boon, Financial Controller for TEHO International, said, “it is good to have full integration of our projects.” “We will have somebody based in Singapore who will be able to run operations regionally as well,” he said. Want to inquire about a unit in the Bay? Check out the full listing today, on realestate.com.kh.  It was previously reported by The Post that 100 condominium units had been sold since the soft launch in September. However, Phua declined to provide current figures. “While we can’t disclose the level of sales, we are confident to say that construction will begin in the first quarter of 2016,” he said. With a new marketing strategy, he added, the development “will not be about big exposure.” TEHO International, which formally launched the project in February of this year, had spent $1.1 million on advertising and promotional activities, as well as around $600,000 in legal and professional expenses to promote the development, an annual filing in August stated. While Sok Bun, who resigned from his position as director of the board, currently awaits trial for the beating of a former TV star, his shoes has since been filled by Yim Chhay Line, the daughter of Deputy Prime Minister Yim Chhay Ly. “She is a good asset to the group and I am confident that all the necessary requirements for construction have been achieved,” said Phua. Kim Heang, CEO of Khmer Real Estate, said that a marketing shift to overseas investors is the “smartest” market strategy for The Bay, as it faces more competition and is also behind schedule. When asked if The Bay would miss out on the local segment, Heang explained that it is too small, “so why [do] they need to waste time and money [on] the local segment?” With a few soft approaches to buyers in Japan, Hong Kong and Taiwan recently, Phua said sales “have picked up.” “We are doing this gradually because The Bay is a rather large project. We are going to all these different countries to do soft launches to get sufficient buying. We want to position [ourselves] as [a] more exclusive development,” he said. Want to inquire about a unit in the Bay? Check out the full listing today, on realestate.com.kh.  Kali Kotoski, Phnom Penh Post, Post Property.
Doubts surround Master Plan of Phnom Penh
Doubts surround Master Plan of Phnom Penh
June 6, 2022, 5:05 p.m.
Realestate News
Last Friday, master plan of Phnom Penh until 2035 was fully approved by the council of ministers, as announced by Pa Socheatvong, governor of Phnom Penh. While it is claimed that the plan is complete, those in the private and public sector and other relevant stakeholders fear that they have not been adequately consulted, raising concerns that implementation is unlikely and unjust. Without a publicly available draft that addresses socio-economic conditions as well as infrastructure, zoning, land title rights and all other concerns that come with the development of a city, they say it is unclear as to what the master plan of Phnom Penh actually entails. Takashi Ito, Senior Representative of the Japan International Cooperation Agency (JICA) described the master plan as “a fruit of self-efforts by Phnom Penh municipality,” stating that JICA played no part in the current approved plan. Ito pointed out however, that JICA has submitted a master plan for transportation lines in March of this year, and is currently working on a master plan of Phnom Penh for a citywide sewage and drainage system. “We continue to be interested in healthy development of the capital city, which is why we have engaged in [these] two master plans,” Ito stated in an email. While Ito wouldn’t give Post Property an overview of the resources that are necessary to implement only a few crucial issues concerning city development, he admitted that without adequate resources, “it is not really practical to try to address all the problems,” he said. When it comes to meeting the demands of a burgeoning city and population, “it is, in a sense, a question of priority,” he said. To him, the success of a master plan hinges “not only on the degree of commitment of the municipality itself, but also on the degree of support and participation of other relevant governmental institutions, [possibly including] the private sector” and civil society. Piotr Sasin, country director for Czech NGO People in Need that focuses on spatial planning in Phnom Penh, called it “worrying that the plan has been developed in secrecy without the consultation of civil society groups.” He argues that city development is a complicated process that needs to be carefully coordinated to ensure implementation that properly addresses all issues. “We would appreciate if the municipality shared the plan with all shareholders so they can work on something that we will all be proud about. There are resources and the capacity to do this,” he said. Considering the sheer complexity of a master plan, Sasin admitted that “the majority of all master plans are never really implemented.” “It’s about the process, bringing the people together and it would be the job of the municipality to coordinate these efforts,” he said. Long Dimanche, spokesperson of City Hall, however, said that there have been specialists outside the municipality working on the master plan. “We have been working on this master plan since 2002 and had help from many groups of Cambodian professionals such as architectures, land management, landscaping, environmental, engineering, and [from the] cultural aspect and we had advice from French experts,” he said. According to Nicolas Baudouin, spokesperson for the French Embassy, French involvement in the city master plan ended with the publication of the 2007 White Paper, titled Livre Blanc. While the 330-page long master plan was published by Phnom Penh municipality, and outlined development until 2020, it was never adopted. “The project was considered complete with the publishing of the report and funding stopped. Why it wasn’t adopted, I don’t know,” Baudouin said. Even though French involvement stopped in 2007, governor Socheatvong cited 14 focus points that are identical to the ones listed back in 2007. While the 14 points are meant to address issues such as zoning, open spaces and land title issues, Socheatvong said that what contributed to the adoption of this version was spurred by economic growth, commerce and a rising population. “The main purpose of the 2035 Phnom Penh land usage is the strategic document in order to serve the government’s ambition as well as the aim of Phnom Penh municipality and their vision toward 2035 of managing and setting the direction of economic development… in an attempt to meet the increasing demand of private investment and the population in Phnom Penh,” he said. Dimanche added that he did not know when the overall master plan would be published publicly, despite last week’s approval. However, he said the government will issue a new order to properly implement the city development plan. Meng Bunnarith, spokesperson for the Ministry of Land Management, Urban Planning and Construction, said that while the framework that was adopted by the council of ministers is comprehensive, it only provides a general overview that does not give much insight to critical details. The ministry has to set specific regulations in order to ensure a clearer use of land, he said. Nevertheless, Sasin fears that a master plan can be used to further exclude marginalised groups. “My main fear is that it will be a plan for the privileged,” he said. As an example, he worries that poor urban communities who have been excluded from systematic land titling, such as the evictees in Borei Keila or in Boeung Kak, would still not be addressed. He added that City Hall’s lack of transparency opens the door for misjudgment and misinterpretation. “If they published the document and got other stakeholders involved they could really pass on a positive message to the city which would be: we care.” Julius Thiemann, Siv Meng and Moeun Nhean, Phnom Penh Post, Post Property.
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Investor Holidays: See, Smell, Hear, Touch and Buy…
Investor Holidays: See, Smell, Hear, Touch and Buy…
June 6, 2022, 5:06 p.m.
Realestate News
Local and internationally-based real estate agencies, as well as new development sales teams, are using investment junkets to encourage foreign investment into Cambodian real estate, especially for bigger developments that largely depend on cash from overseas. “Investment tours provide a unique opportunity for personal interaction to close the gap between the investor and the opportunity,” says Grant Fitzgerald, general manager of IPS Cambodia. “This can range from professional meetings with local fund managers and banks, development company headquarters, showrooms, law offices, accountants and even local government representatives.” These tours, aimed to grease the wheels and spur investment, are typically subsidized by the agency or developer, and can last from as little as a few days to a week. They will always include visits to popular development corridors, such as Chroy Changvar and Diamond Island, says David Kim, CEO of Informax Real Estate Service. Imtiaz Panjwani, chairman of Seer Realty India and Ivanna Capital London, who consults on London and Dubai properties, as well as overseeing various international investment accounts, is one investor who joined a tour earlier this year. “Living and working in London real estate, few investors venture all the way to Cambodia,” he remarked. “But the chance to relax in a tourism hotspot such as Cambodia has recently become, and also survey the rising property market was, irresistible.” Yet, while the tours are focused on bringing in cash, one of the main goals is to present Cambodia as a whole. Investors generally undertake trips to main attractions, and spend nights out on the town with their fellow investors. “While I came as investor, I had to check out Angkor Wat while I was here and try the local bar and cuisine scene,” said Panjwani. Ly Senleap, CEO of Furi Real estate and F.U.G.I Investment, said that investor tours seek to defeat an outdated mindset. “Honestly, before I came to Cambodia, I expected to land in little more than a large village,” said Panjwani. While Cambodia’s construction boom continues, and the country grapples with wrestling itself out of least-developed country status, many perceptions of the wealth of the country have been overlooked, despite nearly two decades of swift economic growth. Kim recalls when one group of investors brought boxes of Coca Cola to their Cambodian partners as gifts when they arrived. “They thought this would be a novelty for Cambodian people. Little did they know, Cambodia already has its own Coca Cola factory. This is just a funny story, but it is true that many investors are genuinely surprised by the level of wealth among local people when they first arrive.”   “Due to Cambodia’s history and lasting international image, buyers need to witness the growth of the nation for themselves and see just how far from reality the stigma actually lies,” Ly said. With this in mind, Ly’s company, F.U.G.I Investment, is currently planning an investor’s seminar to be held in Phnom Penh in early 2016. Due to fluctuating investment conditions in their home economies,Kim says most tours bring potential buyers from Singapore, Taiwan and mainland China. Meanwhile, few Japanese and Western investors currently make the trip. While these tours aim to wine and dine investors by ramping up a hands-on sales pitch as many sales are sold on speculation, Ly notes that for developers who offer guaranteed rental returns, these tours can legitimise a development. “If the area is growing fast, and current price increases reflect the estimated potential of the proposed Guaranteed Rental Return (GRR) - buyers will have confidence that promised GRR will, in fact, come once the project reaches completion,” he says. However, some think that it takes more than just a stroll around the block to prove if an investment will pay off. "Finding a property with good capital growth profit and positive rental yields is like finding a rare gem,” says Edwin Low, general manager of Axis Residences. “You can research on the rental yields from the surrounding properties but you need real foresight to recognise the growth potential. Investor holidays provide at least a start." While these tours aim to bring a superficial understanding to a burgeoning market, Chee Yap, project director at Grand Phnom Penh International City, believes that a short holiday tour does not provide a true insight into local business and consumer behavior, “or undefined regulations and policies in Cambodia.” “Investors must also meet with investors already settled in the country who are aware of these less obvious risks, and their country’s embassy representatives. Always obtain third party perspectives and advice,” he advised. Kim suggests investor tours are not seeking to sidestep risks by painting a rosy scenario, but rather to put Cambodian property risks into perspective. “As high risks always come with high returns, it is important to let investors visit Cambodia to see what the market’s risks really are and how best to control them.” Many investors eyeing Cambodia already understand that poorer countries have bigger potential for investment, he explained. While many foreigners have concerns over Cambodia’s political stability, he says “if they visit here they will soon see the market is stable for economic growth.” After one visit, Panjwani views the boom in Cambodian construction as the start of something much larger. He plans to enter investment opportunities in 2016. “Phnom Penh brought flashbacks of the development of the Indian property market of the 1990s and early 2000s. The potential is here,” he said, noting that the heavy construction on Diamond Island was also reminiscent of Dubai in 2002 when freehold ownership laws for foreigners were allowed. “The government of Cambodia should market Cambodia very aggressively as a destination for travel and investment,” said Panjwani. “It is of paramount importance to get people to visit Cambodia and change its perception.”
Riverside Real Estate, Phnom Penh
Riverside Real Estate, Phnom Penh
June 6, 2022, 5:04 p.m.
Realestate News
Welcome to another weekly real estate news report, brought to you by Realestate.com.kh. On this week’s show, we’re going to be speaking with Desmond Yap, Managing Director of Yong Yap Properties Phnom Penh, and one of Realestate.com.kh’s featured agents. Question #1: Tell us about the Riverside area and the attraction of it? Lifestyle wise, riverside has the best selection of restaurants and bars, making it very easy to meet new people. Of course it is riverfront, which means amazing views and fresh air. Riverside also has plenty of markets. For people interested in Riverside real estate, most of all this area is convenient – everything is just a walk away. In terms of investment, there’s only so much river and we cannot make more space here. So it is exclusive and a beautiful place to live. It makes it a very attractive location for foreigners, and grants the riverside area a high investment return potential in the coming years. In regards to Tourism, riverside is the #1 spot in Phnom Penh, and one of Cambodia’s travel hubs. Here you can easily access all tourist amenities, such as bus tickets, ferry tours, the night market, royal palace, and riverside is also home to a host of cultural events & festivals. Question #2: How has the riverside area changed over the years? In our area there has been huge changes in very little time. We were one of the first western companies opening on street 13 just 2 years ago. Now there are countless new ventures, such as Q Foffee House, Trunkh, Bespoke, Opera Café and many more new brands. St 172 has also flourished into a renowned restaurant street now, with institutions such as Sundance, Sun moon hotel and Oskar Bar. Infrastructure has developed beyond recognition along Riverside too, including improved drainage. Flooding used to be a real risk on riverside - but now there are very few issues with this. Question #3: Is the Riverside area good for investment? Anywhere in Cambodia is a good for investment in my opinion, as it is a growing, developing country. As I mentioned, riverside is the number one tourism location in Phnom Penh – and because it will retain that prestige for many years to come, prices will always go up. Activities are growing weekly, including new options for food, drinks, entertainment, music and festivals. Looking forward, riverside is the perfect spot for a “cappuccino” strip for the city. Question #4: Tell us about Yong Yap Properties? Yong Yap is a boutique real estate agency specializing in the Riverside area and focused on providing relevant, up to date data in a clear transparent way for our clients. In our short time, Yong Yap has established ourselves as the premier agency in the Riverside market and have built a brand around transparency, trust and quality service. Question #5: What sort of clientele do you find are most interested in the riverside real estate area? Foreigners are our main clients to buy/rent, and Khmer as owners - though this is starting to change as our real estate agency name develops more. Investors are interested in 3 things on riverside: firstly, buying properties for rental yield. Secondly, investment properties for capital growth (long term). And thirdly, what I call 'flippers', otherwise known as renovators. We also see a fair share of single expats needing accommodation, or deciding to buy for themselves. A part of this demographic are floating expats, especially from Thailand, who need temporary homes in Cambodia due to visa regulations and renewals. Retirees are another demographic we are seeing more and more of. They want to buy now, collect rent while they sort their affairs in their home countries; then, in the future, they have a great retirement home and money in the bank when they eventually move to Phnom Penh. Question #6: Where do you see Yong Yap growing to in the future? We will stay focused on riverside, this is where we are experts. We are still growing here and just moved into a bigger office. We also offer cleaning service & renovation company - these two side businesses should assist our clients. We want to focus on modern style marketing methods, including video marketing, open homes, mail out flyers and we want to become more and more active in community projects. Question #7: What’s the easiest way to start looking at riverside properties? Of course, the best place to look for properties for rent or sale on riverside is by checking out the huge selection on www.realestate.com.kh, or Yong Yap’s website: www.yongyap.com. Don’t forget to call Yong Yap for a free consultation.Check out Yong Yap properties for sale and rent on Realestate.com.kh today!
Savills Enters the Cambodian Real Estate Market
Savills Enters the Cambodian Real Estate Market
June 6, 2022, 5:06 p.m.
Realestate News
International property consultancy, Savills, signed a contract earlier this month with Keystone Property Consultants to make the local firm the Cambodia-based associate of Savills.The move strengthens Savills’ presence in South East Asia, and increases Savills’ Asia Pacific presence to 58 operations across 17 countries in the region. Sunny Soo, Managing Director of Keystone, has been working in emerging real estate markets in Malaysia, China and Mongolia since 1997. He arrived in Cambodia in 2010 and continued in the same profession. Soo says, “The hardware of the Cambodian property market is upgrading quickly; in a very short space of time, the country has become host to a new breed of world class projects that will change the city skyline beyond recognition. The advancement of these developments also means the software must keep up, and this means more professional and holistic real estate consultancy is in demand.”Savills, with their Indochina representative in Vietnam, has been in close contact with developers in Cambodia for over a decade. Hence, the Cambodian extension, through the association with a local sought after consultancy, is only natural, says Soo.Neil MacGregor, Managing Director of Savills Vietnam, said, “Current international clients of Savills were seeking investment consultancy and other services within Cambodia and Indochina region. The association with Keystone though will allow us to leverage both parties’ expertise, will further strengthening Savills portfolio across this dynamic region.”Soo also commented that a considerable amount of current projects underway in the Cambodian real estate market currently may encounter difficulties in the future due to lack of necessary preparation and calculated foresight in planning. “We are wishful for the opportunity to serve the industry and hopefully in time the market will recognize and welcome us as a valued consultant”, he said.Presently in the development of business infrastructure, expect to see the physical launch of the Savills’ association - Keystone in early 2016.
ស្វែងយល់អំពីសេវាកម្មអាផាតមេននៅកម្ពុជា
ស្វែងយល់អំពីសេវាកម្មអាផាតមេននៅកម្ពុជា
June 6, 2022, 5:01 p.m.
Realestate News
(គម្រោងអគារខ្ពស់ៗនៅក្នុងតំបន់ពាណិជ្ជកម្មកណ្តាលទីក្រុងភ្នំពេញ) សេវាកម្មអាផាតមេនគឺជាលំនៅដ្ឋានបែបថ្មីនៅក្នុងរាជធានីភ្នំពេញ ខេត្តសៀមរាប និងក្រុងព្រះសីហនុ។ ជាធម្មតាកន្លែងស្នាក់បែបនេះ បានភ្ជាប់មកជាមួយនឹងភាពប្រណីត ដោយមានរួមបញ្ចូលទាំងបរិក្ខារ និងសេវាកម្មទាំងអស់ដើម្បីបំពេញតាមតម្រូវការរបស់ មនុស្សជំនាន់ថ្មី។ សេវាកម្មអាផាតមេនមានចំនួនច្រើននៅក្នុងទីក្រុងសំខាន់ៗក្នុងប្រទេសកម្ពុជា ប៉ុន្តែតម្លៃវិញមានកម្រិតខ្ពស់ ខណៈទំហំនៃការកាន់កាប់ទូទៅនៅមានកម្រិតទាបនៅឡើយ។ សេវាកម្មអាផាតមេនគឺជាជម្រើសទីមួយសម្រាប់មនុស្សវ័យក្មេង ដែលចង់រស់នៅឯករាជ្យ នៅចំកណ្តាលទីក្រុង ជិតកន្លែងធ្វើការ និងចំណេញពេលវេលាក្នុងការគ្រប់គ្រងផ្ទះ។ អាផាតមេន កាន់តែមានប្រជាប្រិយភាពខ្លាំងឡើង សម្រាប់គ្រួសារដែលចង់បានភាពឯកជន និងគុណភាពនៃការរស់នៅក្នុងអគារសេវាកម្មអាផាតមេន។ ការផ្គត់ផ្គង់អាផាតមេនក៏កំពុងមានកំណើនឡើងផងដែរ ជាមួយនឹងការផ្តល់ជូនជម្រើសថ្មីជាច្រើន សម្រាប់ការកាន់កាប់នៅឆ្នាំ២០២០ និងឆ្នាំបន្តបន្ទាប់។តើអ្នកនឹងទទួលបានអ្វីខ្លះនៅក្នុងយូនីតសេវាកម្មអាផាតមេន?នៅពេលអ្នកចាប់ផ្តើមគិតពីសេវាកម្មអាផាតមេនសម្រាប់ជួល ឬទិញ អ្នកគួររំពឹងថាវានឹង មានការតុបតែងផ្នែកខាងក្នុងបែបបស្ចិមប្រទេស មានពន្លឺចេញចូលគ្រប់គ្រាន់ មានបង្អួច មានទេសភាពស្អាត ផ្ទះបាយមានបំពាក់ដោយបរិក្ខារជាមួយមុខងារពេញលេញ រាប់បញ្ចូលទាំងចង្ក្រានចំហុយ បន្ទប់ទឹកស្អាត ទំនើប មានកន្លែងផ្ទុកឥវ៉ាន់ និងទូដាក់សំលៀកបំពាក់ជាដើម ។ល។តើអ្នកនឹងទទួលបានអ្វីខ្លះនៅក្នុងអគារសេវាកម្មអាផាតមេន?អគារសេវាកម្មអាផាតមេនជាទូទៅនឹងមានបំពាក់ជណ្តើរយន្ត សេវាកម្មសន្តិសុខ (រួមទាំងការការពារ ២៤ ម៉ោង ការបំពាក់កាំមេរ៉ាសុវត្ថិភាព និងប្រព័ន្ធការពារអគ្គីភ័យ) កន្លែងចតឡាន និងម៉ូតូធំទូលាយ កន្លែងហាត់ប្រាណ ដែលបំពាក់ដោយគ្រឿងបរិក្ខារទំនើប និងអាងហែលទឹក។ នៅពេលអ្នករស់នៅក្នុងសេវាកម្មអាផាតមេន អ្នកនឹងមិនពិបាកក្នុងការជជែកដេញដោលជាមួយម្ចាស់អគារនោះទេ ពាក់ព័ន្ធនឹងការប្រមូលថ្លៃឈ្នួលជួល ដែលមានលក្ខណៈវិជ្ជាជីវៈ និងការឆ្លើយតបឆាប់រហ័សសម្រាប់សំណើជួលជុលអចលនទ្រព្យ។ ត្រូវប្រាកដថាអ្នកទទួលបានកិច្ចសន្យាដ៏ល្អមួយ សូមមើលគន្លឹះមួយចំនួននៅទីនេះ!ទាក់ទងនឹងចំណុចទាំងនេះសេវាកម្មអាផាតមេនអាចរួមបញ្ចូលទាំងថ្លៃសេវាគ្រប់គ្រងអាផាតមេន សេវាកម្មសម្អាតផ្ទះ សេវាកម្មបោកគក់ អ៊ីនធើណិតល្បឿនលឿន  ទូរទស្សន៍ខ្សែកាប ម៉ាស៊ីនទឹកក្តៅ ទឹកត្រជាក់ និងអាងងូតទឹក។ សេវាកម្មអាផាតមេនជាញឹកញាប់ក៏រួមបញ្ចូល ទាំងសេវាម្មទូទៅផ្សេងៗផងដែរ។តើសេវាកម្មអាផាតមេននៅភ្នំពេញមានតម្លៃដូចម្តេច? ខាងក្រោមនេះជាការប្រៀបធៀបតម្លៃរវាងសេវាកម្មអាផាតមេន និងអាផាតមេនធម្មតា (តម្លៃផ្អែកលើទិន្នន័យដែលមាននៅលើ Realestate.com.kh)៖ ប្រភេទអាផាតមេនកម្រិតទាប (ដុល្លារ)កម្រិតមធ្យម (ដុល្លារ)កម្រិតខ្ពស់ (ដុល្លារ)សេវាកម្មអាផាតមេន៦០០ - ៨០០ ៨០០ - ១៤០០១,៥០០ ++អាផាតមេន ធម្មតា៣០០ - ៥០០ ៥៥០ - ៩០០១០០០ ++ដើម្បីទទួលបានព័ត៌មានថ្មីៗអំពីវិស័យអចលនទ្រព្យនៅក្នុងប្រទេសកម្ពុជា និងការវិវត្តន៍នានានៅក្នងវិស័យនេះ សូមធ្វើការទាញយកកម្មវិធីប្រើប្រាស់នៅលើទូរស័ព្ទដៃរបស់យើងឥឡូវនេះ។ សម្រាប់កម្មវិធី iOS និង Android។អ្នកស្វែងរកសេវាកម្មអាផាតមេន ជាង ២០០ សម្រាប់ជួលនៅកម្ពុជា តាមរយៈគេហទំព័រ Realestate.com.kh! លោកអ្នកក៏អាចចូរអានមគ្គុទេសនៃការវិនិយោគឆ្នំា២០១៩របស់យើងបានផងដែរ!អត្ថបទដោយ
Serviced Apartment Supply Bump
Serviced Apartment Supply Bump
June 6, 2022, 5:05 p.m.
Realestate News
In the first half of 2015, serviced apartment supply bumped up 14 per cent versus 2014 - meanwhile, rental prices remained similar to the year prior as a host of new offerings entered the local market. CBRE Cambodia’s recent report highlights that a total 349 additional serviced apartment units will come online within the local marketplace before mid-2016. 5797 units presently exist, and 11 more condo projects are currently underway. Check out CBRE's listings on Realestate.com.khHowever, the supply appears to be overshooting the current demand. Want to learn more about serviced apartment expectations?Overall occupancy rates of serviced apartment units have declined from 90 percent to around 70 percent at the end of 2014. However, showing slight improvement, this occupancy across all serviced apartment units rate grew to 80 percent this year, according to the CBRE report. Check out a video interview about how to find the best expat rentals in Phnom Penh. According to the report, on average, for a serviced apartment unit, a one bedroom unit or studio with 50 to 55 square meters varies from $1,000 to $1,500, two bedroom units with 70 square meters varies from $2,000 to $2,500 and three bedroom units with 110 square meters varies from $3000 to $3,500 per month, while “penthouse”units with 250 square meters are priced between $4,000 to $5,000 per month, according to the report, depending on the architecture and design. Make sure you get a good contract, here are a few tips!Check out over 200 serviced apartments for rent in Cambodia on Realestate.com.kh
D'Seaview Boulevard Commercial Units Open Sales
D'Seaview Boulevard Commercial Units Open Sales
June 6, 2022, 5:05 p.m.
Realestate News
D’Seaview brings Sihanoukville its first residential and commercial mixed development, located alongside Sihanoukville’s most beautiful beaches. Cambodia’s southern coastal resort town, Sihanoukville, is not only one of the nation’s premier tourism destination, but the fastest growing business hub outside of Phnom Penh.An iconic development standing 28 storeys high brings to Cambodia a collection of premium executive condominiums, commercial units and a budget hotel, all in one serene living complex. See the D'Seaview listing on Realestate.com.kh today for full information on this exciting project!Now that D'Seaview sales are off to a strong start, Camhomes would like to announce the opening of sales for their commercial units that will service the residential and hotel complex.These units for sale will be located along the exclusive D`Seaview Boulevard – a new lifestyle hub for shopping and entertainment in Sihanoukville. Want to inquire about the D'Seaview commercial opportunity? Contact Camhomes today!In total, 66 commercial units are up for sale in various sizes suitable for all types of trade. The selection of commercial units includes shop houses, 1 and half or 2 and half storey, standard retail units, and SOHO units with high ceilings and flexible furniture options. These commercial units are located on the trendy D`Seaview Boulevard board walk and will be perfectly suited to café and bar uses, with a serene location ideal for alfresco dining alongside the Sihanoukville shoreline. Camhomes is also seeking tenders on the hotel that will service the D'Seaview complex, and food and beverage vendors for the range of plaza outlets within D'Seaview - and its awe-inspiring sky bar.  This unique lifestyle destination offers commercial vendors an investment opportunity which is set to inject life into the already popular tourism and residential area. Contact Camhomes today for more information, because these residential units will not last long.
Serious Investment for Condos in Sihanoukville
Serious Investment for Condos in Sihanoukville
June 6, 2022, 5:06 p.m.
Realestate News
Sihanoukville is becoming more than just a place to soak up the sun on a slow weekend; it’s attracting the interest of serious investors looking to cash-in on a growing middle class in the coastal city.Trade and tourism are the city’s biggest revenue generators and with growing numbers of tourists and business people who come to invest for condos in Sihanoukville, especially from China and the rest of Asia, property developers are looking for new opportunities to capture these growing markets.One of the upcoming properties set to make an impression of condos in Sihanoukville is D’Seaview, a 735-unit condominium to be located near Sokha Beach. The project is backed by Singaporean agribusiness company HLH Group Ltd under their newly formed Camhomes branch.  Through private subsidies, the company is marketing units as low as $33,000 for Cambodian citizens – but this subsidized investment opportunity is running out at the end of December 2015. Construction on the project is expected to begin later this year, with a completion date of 2018. New families, young professionals and other prospective buyers will have the chance to secure one of the beautifully appointed units on offer at D’Seaview available from as little as $675 per square metre. D’Seaview will boast state-of-the-art facilities including a swimming pool, a fitness centre and sauna, function rooms and a children’s playground, all catering to a modern family lifestyle and all with a view over the ocean. Real estate experts say major condominium projects such as D’Seaview will bring international standards to the city and draw more sophisticated investors. See full details of D'Seaview, condos in Sihanoukville here! Clement Dupont, a property market watcher and investor based in Sihanoukville, said D’Seaview will give the city a new image, one of luxury and liveability rather than just an affordable holiday destination. “This will make people realize that condos in Sihanoukville is a worthwhile place to invest money and attract homebuyers who are looking to live and work in a comfortable, classy environment, as the city’s economy grows from year to year.” “It’ll definitely be interesting to see how the property market pans out once D’Seaview is complete,” he added. In the first eight months of the year, Sihanoukville airport handled a total of 65,698 passengers, with total arrivals at 35,882, up 149 per cent and 140 per cent year-on-year, respectively. Lucky Air recently launched direct flights from Kunming to Sihanoukville, becoming the first Chinese carrier to offer year-round regular scheduled service to Sihanoukville. “Many Chinese have come here to invest and live and work,” said Y Thearin, a Sihanouk Provincial Hall representative. “Their investment in the city has become important to the way condos in Sihanoukville is moving forward,” he added. The Chinese influence is certainly becoming noticeable as Chinese-backed casinos and hotels multiply rapidly. One of the largest properties to open recently is the 135-room White Sand Palace, which will also feature a casino set to be open next month, in Occheuteal. The casino industry has doubled since last year to 15 casinos, with an additional five applications pending approval. Spurring this growth is the potential of online gambling which is being offered from the majority of Sihanoukville casinos, says the spokesperson Ministry of Economy and Finance, Ros Phirun. Paralleling Sihanoukville’s growth is its property market, with land prices going up fast especially in areas where infrastructure is being improved, says Ruslan Gronov, manager of Sihanoukvilla Real Estate and Consulting. “The new road that is being upgraded from Sokha to Independence beach is resulting in more land available for sale, while prices are also going up around Otres beach where the road joining National Road 4 and the airport are going up.” Gronov says the rental market for small residential properties has not changed much amid the city’s growth but rental prices for commercial properties and full buildings have gone up considerably since November last year as the hospitality industry thrives and Chinese business people living in the city push up demand. Here is another article considering the benefits of living and investing in Sihanoukville! Gronov said the lowest price for a one-bedroom apartment with a kitchen is around $250 per month, located in the downtown area away from the beach. For a similar property near the beach the price is around $100 more. “If you rent commercial and full building, the prices have changed a lot but for residential and small houses it’s the same.” “It is a good time to invest here in condos in Sihanoukville. Some areas are still growing and the price is growing fast.” Check out the investment opportunity here!Gronov added that the cheapest land prices are around $200 per square meter for land not close the beach, while some of the highest prices are in Otres and the Golden Lion, the city’s most prominent landmark just a short walk away from Occheuteal Beach where land can go for about $1,000 per square metre. Sihanoukville has maintained a crucial position in the country’s trade and manufacturing sectors and is set to capitalize on this as the government looks to construct a 190-kilometre-long, 25-metre-wide expressway linking Phnom Penh and Sihanoukville on National Road 4. This project is said to begin next year and finish in 2020. Sihanoukville is home to the country’s largest port and one of the largest special economic zones, but set to create competition is the development of the Stung Hav Port. LCH Investment Group acquired the more than one thousand hectare Stung Hav site in 2005 and began in 2007 constructing the site’s small port about 4 km from the entrance. The smaller port opened in July 2012 and handles general cargo but not containers. However as of January this year, American and Singaporean investors pledged investment that will result in construction of the port starting in January 2016. This will take approximately two years to build and once complete, hopes to attract the business of around 75 factories in the Sihanoukville Special Economic Zone who currently use the Sihanoukville port for shipping. Management says the first step will be to build the International port next year and then the economic zone, and hopes to offer more competitive prices to the main Sihanoukville Port and SEZ, which has around 75 mainly Chinese-owned factories who currently use the Sihanoukville port for shipping. Take a look at D'Seaview's convenient finance terms here.
Construction Project Repairs of National Road 1, Affected business owners
Construction Project Repairs of National Road 1, Affected business owners
June 6, 2022, 5:05 p.m.
Realestate News
With her hand blocking the glare of the sun, Kuy Peou gazed steadily at the dust kicked up by the slow stream of vehicles lumbering over uneven surfaces trying to get into Phnom Penh.“When I first came here, I couldn’t sleep. This construction project is really disturbing as there is so much dust, traffic and noise pollution from vehicles,” she said. While the current construction project along National Road 1 on the outskirts of Phnom Penh has left the road torn up by heavy machinery, with endless wafts of dust coating local storefronts as bumper to bumper traffic spews dark clouds of toxic exhaust, Peou is just one of the many business owners who hope the road will soon be paved. After opening a motorbike shop last October, and expecting to capitalise on the promising business prospectives along Cambodia’s main artery to Vietnam, her business has been hindered by the sheer lack of accessibility. She holds out hope and is confident that once the road is finally completed, business will take off and her investment will be worth it. Until then, the reality is that she can barely stay afloat. For Keo Somphearak, a motorbike cleaner who has been living on National Road 1 for three years, the reality is much more daunting as his business has completely grinded to a halt. “My business has to cease to operate because of this construction,” he said. “I want this construction project to move faster so that I can start my business as per normal.” While Somphearak claimed he has been compensated for his loss of land and business along the 4-kilometre stretch of road that is being developed, with the government having paid him $500 per square metre, his savings are beginning to dwindle and he is eager to get his business back up and running. “Once it is finished, business will be better as the road will be bigger and I will have more room to clean bikes more thoroughly,” he said. But it is not just small business owners who have had to adjust to the bothersome project while waiting for construction to be completed. Sim Senacheat, a director of a local branch of Prasak Microfinance, has already relocated his business further north. While he said that business was dramatically affected at first, with his new location, it is no longer a problem. “The current road is considerably hard to travel on, and construction project is expected to take up to two more years,” he said. “While it doesn’t affect our operations, it doesn’t make it any easier.” Chhim Phalla, director of the Ministry of Public Work’s Department of International Cooperation who is responsible for overseeing the Japanese-funded expansion, said that the government has already compensated an undisclosed sum to homeowners and businesses that have had their land reclaimed for the road expansion, with only one or two cases left awaiting payouts. “The first is the Total gas station and the second is the residence of an official who resides along the road in front of Chbar Ampov pagoda who has yet to receive compensation from the government,” he said. While the expansion is part of an overall plan to speed up traffic to the capital as ground transportation becomes more important, he said that the construction has faced some unforeseen difficulties. One issue is that homeowners and businesses that have already received compensation have refused to vacate their properties, thus clogging up the ability to speed up construction. Another problem is ensuring that those who live in the surrounding areas still have access to electricity, as the spider web of black cords nesting on the electrical poles, have to be carefully relocated. “The project will be finished by March 2017, but the actual progress is already moving faster than expected, so construction should finish before then,” he said. The expansion will turn the two-lane highway into a four lane, and will greatly ease congestion entering the capital, he added. He explained that the $10 million development is not cutting any corners and that the road will consist of a 20-centimeter-thick layer of concrete, adding that the road is designed to handle heavy traffic. Chrek Soknim, executive director of Century 21 Mekong, said that the area has long needed investment in infrastructure, and while the growing pains may hurt local businesses for now, once completed the land will be a prime development destination. “With a new road, this area will see high development in terms of property, and the surrounding areas will benefit as well,” he said, adding that prices for land have already jumped from the initial price range of $150 to $300, to a range of $400 to $700 per square metre. “But because the infrastructure is still limited, it will take time before development takes off,” he said. Meanwhile, as the jackhammers and cement trucks continue to pile in, local residents like Peou have no choice but to wait idly by, gazing at the development that she hopes will make the wait worthwhile and her business profitable. “The construction project really stresses a lot of us out. I hope it finishes sooner so life can get back to normal,” she lamented. Siv Meng, Phnom Penh Post, Post Property.
Construction Investment Increases to $3 Billion this Year
Construction Investment Increases to $3 Billion this Year
June 6, 2022, 5:06 p.m.
Realestate News
From January until November of this year, the construction investment mounted to $2.96 billion, marking a 27 percent increase compared to the same time span in 2014, according to new data released by the Ministry of Land Management, Urban Planning and Construction (MLMUPC).Im Chhun Lim, senior MLMUPC minister announced the new figures at the annual construction fair that was organized by Cambodia Constructors Association (CCA) last week. According to Lim, of that total amount, $1.5 billion, or around 54 per cent, is invested in buildings ranging from 10 to 55 storeys. On that note, the investment prompted the minister to call 2015 “The year of condo and apartment construction.”Pung Kheav Se, head of CCA stressed that the exhibition was “to show the development and improvement of the construction investment in Cambodia, as a result, there are multi-storey buildings [and] modern structures roaming up the capital city of Phnom Penh, which is stunning.” He added that the fair was essential to present the supporting activities of the association as well as the government’s plans for the construction sector. Not addressing any government plans for the next year however, Im Chun Lim dwelled on “political stability, the social security and the economic policy of a free market and the good construction investment conditions the government created in previous years,” which has made Cambodia’s economic growth of 7 per cent per annum possible, with the construction sector contributing the biggest growth figure of two per cent. Unmentioned however, was the warning issued by the World Bank this October that pointed out the threat of an over reliance on the construction sector as its growth outpaced traditional industries like agriculture and garments. Nor was there mention that Cambodia ranked among the lowest in the World Bank’s latest Ease of Doing Business report. The report specifically singled out Cambodia as the ASEAN member state where getting a construction permit and registering property was the hardest in the world, ranking 181 and 121 respectively. Supporting the notion that Cambodia’s construction surge came from circumstances, rather than effective policy making, Sung Bonna, director of Bonna Realty Group, said that the recent growth of real estate investment over the last year, happened due to the oversupply of real estate in China, Hong Kong and Singapore, thus resulting in the relocation of investors who see Cambodia as a new market that can draw substantial profits. “As our country is small, when the investors flock in, we feel it is a lot, while in fact some of the investors also spread to other countries like Vietnam and Myanmar,” he said. Siv Meng, Phnom Penh Post, Post Property.
Condo Property Management, Forgotten Risk
Condo Property Management, Forgotten Risk
June 6, 2022, 5:05 p.m.
Realestate News
In their purchasing decision condo buyers often pay little or no attention to who will take charge of property management upon completion of the development and what quality property management actually costs. Without effective property management and the necessary according fees, the impact can be catastrophic on re-sale value and the ability to rent a condo, according to Simon Griffiths, associate director at CBRE Cambodia. Check out CBRE's property listings on Realestate.com.kh today!Exclusively for Post Property, Griffiths explains why developers and condo buyers in Cambodia should consider more on property management, management service fees and what it really means to their purchasing decision. “While the real estate market in Cambodia is ‘hot’ and new condo developments are rising out of the ground all over Phnom Penh, a rarely discussed topic is how these new condos will be managed once they are built and online. With property management (PM) being a decisive factor in the enjoyment of a condo, not to mention potential re-sale values and rental returns, the topic neither receives attention nor interest from many buyers. Understandably and rightfully so. Price, location, developer reputation, facilities and amenities are key determining factors on which a condo buyer will make a ‘buy or not’ decision. However, property management and according fees are crucial components when it comes to owning a condo. In one sentence: Buyers beware of low management service fees (MSF)! Consider buying a Porsche sports car. Would you then use the cheapest gasoline off a street vendor or pay the extra 20 cents a litre for the premium gasoline that is meant to protect the engine? Would you clean your car regularly at the additional cost or let it be covered in dirt? You would want to protect and enjoy your investment. The same principle holds true for property investment. Low cost PM will manifest in low quality PM and will quickly become visible to buyers and renters even in the short term. With poor management, the value of a condo investment is at risk, not to mention the enjoyment of anyone living at the condo. Why then, so often, do buyers invest in premium condos and then actively seek-out and desire lowest price MSF’s? Let’s set put this discussion in Phnom Penh’s market context. The often so called ‘standard market price’ for condo management service fees in Phnom Penh is set between $0.5 and $1 per square metre and buyers commonly consider $1 per square metre overly expensive. Consider then a scenario with 100 condominium units at 100 square metre each. If you manage this building at $0.50 per square metre the PM monthly budget is $5,000. This will need to cover a building manager, accountants, handymen, technicians; building insurance; cleaning; 24 hours security; cleaning materials, mechanical and electrical parts and so much more. Simply put, this budget may keep the building functioning but only just, and the initial ‘on the surface’ benefit of a low MSF would quickly transpire into low safety standards, broken machinery and equipment and a poor condition building in a short space of time.  Check out some new condo projects here!Now, would you desire a low price MSF or consider paying more for quality? But even at $1 per square metre MSF for the building in the above scenario, while it would be possible to provide functional PM, there is little room for high quality services and sacrifices would need to be made in cleaning, security and mechanical and electrical maintenance to keep within the budget, thus showing that the MSF so called ‘market rate’ (in some cases) is artificially low and being driven down by buyers who are mistakenly prioritizing ‘low price’ PM as a positive factor in a purchasing decision. In effect, condo buyers’ MSF expectations are often too low set by a ‘market rate’ that makes it difficult for developers to truly deliver promises of high quality. Couple this with the successive increases in minimum wage levels, and achieving a quality PM service becomes an increasingly difficult proposition. In summary, the so called ‘market price’ for MSF in Phnom Penh in many cases is not feasible and creates a situation where there is a disconnect between buyer expectations and what will actually be delivered in terms of PM service quality. The result is a situation where lowering MSFs effectively may secure sales but creates unrealistic expectations. Selling high quality PM with a low budget makes it almost impossible to deliver on such promises. So how should the developers and buyers think and behave? Developers should not be looking for the easy or quick way out of setting an unrealistic MSF to achieve extra sales. This is flawed and would inevitably lead to unsatisfied buyers come the time when the building opens and is short sighted. Developers need to invest time, energy and knowledge to ensure relevant PM services are installed and embedded within a development before they ‘exit’ and ensure MSF’s relevance to the quality of the development. Buyers should consider more than the bottom-line price in relation to MSF. Consider your expectations, quality and what you want from your condo investment. If you desire a low price, expect low quality and manage your expectations accordingly. Simon Griffiths, associate director at CBRE Cambodia, Phnom Penh Post, Post Property. Check out CBRE's property listings on Realestate.com.kh today!
Property Developers Consider CSX Valuations
Property Developers Consider CSX Valuations
June 6, 2022, 5:05 p.m.
Realestate News
As interest grows in the nascent Cambodia Securities Exchange amid announcements of new floats tentatively scheduled for 2016, real estate agencies push for approval to become panel valuers—the sole legal mediator to value property holdings while pursuing an IPO. Thus far, members of just six real estate agencies have been granted approval for IPO appraisals in Cambodia: V Trust Appraisal, Real Estate VMC Cambodia, CBRE Cambodia, Bonna Realty Group and the most recent entrant joining this month, Knight Frank Cambodia.Although activity on the Cambodia Securities Exchange (CSX) was initially slow, with the Phnom Penh Water Supply Authority listing in 2012 and Taiwanese-owned Grand Twins International listing in mid-2014, Ross Wheble, country manager for Knight Frank Cambodia, believes that the recent activity indicates growing confidence in the Cambodian economy and finance industry as a whole. “Which is a positive sign for Cambodia’s real estate and construction industry,” he said. The recent announcement that Hong Kong-based property developers, Eastland Development, expressed interest in listing on the CSX follows a number of similar announcements by companies such as the Phnom Penh Special Economic Zone (PPSEZ), TY Fashion and Sihanoukville Autonomous Port. [caption id="attachment_79853" align="aligncenter" width="297"] Mr Kuy Vat, VTrust Appraisal Co., Ltd.[/caption] If Eastland’s promises come to fruition and other real estate developers follow suit, “this shall enable investors who may not be able to afford to buy a property a chance to participate in the growing real estate sector by indirectly investing through the purchase of shares within real estate companies,” said Wheble. Regardless if a company like Eastland pursues a listing, a publicly traded entity would bring in the much needed transparency to a vague property market where financial capital and level of investment is often kept in the dark. But besides that, it would allow more investors to enter the market without having to put down the large sums to acquire property directly—and at lower risk. “Small investors will have a chance to invest in the property market,” says Kuy Vat, president VTrust Appraisal, meanwhile “the developer can mobilize more cash and spread the risk. Of course, the CSX will also receive a boost in public confidence with the announcement.” [caption id="attachment_78669" align="aligncenter" width="255"] Ross Wheble - Country Manager of Knight Frank Cambodia[/caption] Simon Griffiths, associate director at CBRE Cambodia, suggests that for property developers with an established and diverse portfolio, new projects in the pipeline, and a well-financed organisation, “risk is diversified and can be stabilized across sectors to some extent” by joining the stock exchange. While diversity is important, especially in the real estate and property developers market which often faces turbulence, “as we saw during the last global economic crash,” said Griffiths, a certain amount of risk will always remain. “Buyers of any stock would consider this and hedge their bets,” he said. However, if more property developers join the CSX, Griffith’s believes that it would allow for investors to capitalize on developments. It could also issue in the unique potential for Real Estate Investment Trusts (REITs)—a type of security that invests in real estate by combining property or mortgages, thus providing more liquidity and high dividend yields. While Kuy believes that there would certainly be an increase in liquidity, additionally, it would also provide a secondary market for investors who want to easily trade out of their investment. “This means adding more lubricant to transactions [across other] sectors,” he said. [caption id="attachment_79857" align="aligncenter" width="225"] Simon Griffiths, CBRE[/caption] But while it is highly debatable if foreign property developers are even considering listing, property valuation is an important step in the IPO process that requires companies to open their books and disclose their assets. “A company is required to have its real estate assets valued to determine its Net Asset Value (NAV),” explained Wheble. But with only six accredited panel valuers currently operating in Cambodia, Griffiths highlighted the high standards required to gain entrance into the club. A foreign agent has to be security checked in their home country and in Cambodia and academic and relevant valuation experience and qualifications need to be verified, he said. One such accreditor that can audit an agent or a real estate company that wishes to be a panel valuer, is the Royal Institute of Chartered Surveyors—a London based organization that values property worldwide. “[Royal Institute of Charted Surveyors] adheres to strict and internationally recognized valuations guidelines, practices and methodologies,” said Griffiths. For smaller, local real estate agencies, the demand for CSX valuations remains too small of a market to service, and with qualification thresholds currently out of reach. [caption id="attachment_79081" align="aligncenter" width="300"] Kim Heang. CVEA[/caption] “Until this stock exchange grows significantly,” Kim Heang, president for the CVEA, suggests, “local agents will continue to focus on [regular] property valuation.” “It is great to have more, and more professional, panel valuers in the industry - so that we can compete with professionalism and quality rather than on price,” said Kuy. However, “considering the market and volume of assignments currently available, the CSX valuations market for local agents likely won’t grow dramatically in the short term.”